About — JanusHR

About

Thirty years in PEO. Founder, seller, and the person who still knows how a deal dies.

I opened a market as the first PEO salesperson in 1997. I founded JanusHR and sold the assets. Now I build the revenue engine for emerging operators who are still the best salesperson in the company.

Daneen Gurney, founder of JanusHR

The short version

I have sat on both sides of the table.

Most advisors have either sold PEO or run one. I have done both. I know what it is to carry a quota, run a team of 43, price a book so it stays profitable at renewal, and hand a company to a buyer without the clients walking out the door.

JanusHR was an idea that became a licensed Florida PEO — 40+ clients, 800+ worksite employees, more than $180 million in processed payroll — launched months before a global pandemic and acquired in 2023. After the sale I stayed on as SVP Sales and an equity shareholder. Then I went back to the work I do best: building the machine underneath an operator who cannot hire a CRO yet and cannot afford another lost year.

I am not here to become overhead. The work gets built with the person who will own it, documented while it is being made, and tested against live deals before I go.

One industry

The path that makes the advice usable.

  • Present · JanusHR Principal Advisor, Emerging PEOs

    Revenue infrastructure: playbook, pricing, pipeline, implementation, and fractional CRO when staying is the point.

  • 2023–2025 · After the JanusHR sale Sales leadership & equity

    Stayed through the transition. Retention on my book held in the high nineties.

  • 2018–2023 · JanusHR Co-founder, President & CEO

    Built the company from concept to asset sale. Carrier and WC program design, multi-state compliance, and a sales motion that had to work with a small team.

  • 1997–2018 · National PEO First salesperson in the market to regional lead

    Opened the market, ran the region, then built the channel. Finished that chapter with 43 people across eight markets — then built JanusHR.

30 yrsIn PEO — nothing else
43People on the largest team
$180MPayroll processed at JanusHR
1Industry

Start here

Thirty minutes. Bring your pipeline.

Tell me where revenue is stuck. I will tell you whether I can fix it — and roughly what it would take.

Get Started